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LEICA'S AQUADURA HYDROPHOBIC COATING PROVIDES SIGNIFICANT PERFORMANCE ENHANCEMENT IN ANY WEATHER!
Leica has announced that its newly developed AquaDura hydrophobic lens coating meets the high demands of hunters, birdwatchers and outdoor enthusiasts around the world. This new coating, currently available on the new Ultravid HD binoculars and the coming new Televid 82 mm and 65 mm spotting scopes, provides significant performance enhancement in adverse weather conditions.
The AquaDura˙lens coating allows water to run off of external lens surfaces. The coating keeps lenses cleaner as dust, dirt and oily fingerprint residues will no longer adhere to the lens surfaces. This new coating will prove ultra-useful in the field as it will allow the user to spend more time viewing the subject and less time wiping off and cleaning the optical lenses.
For over 158 years Leica has led the industry in producing the most innovative, highest performing optical instruments in the world. This tradition continues with the introduction of the new Ultravid HD binoculars and Televid spotting scopes with the AquaDura˙ coating.
Headquartered in Germany, Leica has been an acknowledged leader in the optics industry for over 150 years. Throughout that time, the company has built a solid reputation for producing high quality, durable products due to their commitment to optical perfection and mechanical precision.
For more information visit the new Leica web site at www.leica-camera.com/sportoptics.
Leica Binoculars Celebrates 100th Year Anniversary
In May 14, 1907 the first binocular designed by Ernst Leitz went into serial production. After three years of research and many different design changes, the 6x18 binocular was ready for production in the Leitz/Leica facility in Wetzlar Germany. Therefore, this year Leica is proud to celebrate its 100th anniversary of binocular production.
Two initial patents, No. 191758 and No. 192762 were dated June 14, 1906 and September 25, 1906 respectively and were the basis for the development of the first Leica binocular. However, after continued research and the desire to improve the design, the Leica engineers decided to design the binocular housing out of a very light weight and durable material called Magnalium (a mixture of Magnesium and Aluminum). The drive for perfection also continued as engineers patented a better protection system for the inside of the binoculars against dust and moisture. The final production of the first binocular was further delayed by a final patent that allowed for a new and innovative mounting of the prisms.
Founded in 1849, Leica‚s capabilities in producing Legendary Lenses provided the foundation for the long history of precise, high performance sport optics products. From the initial binocular introduction in 1907, Leica continues to develop innovate cutting edge products that sets today's standards for optical performance and field reliability.
Leica will continue its historical platform of providing the most state-of-the-art, high performance sports optics products available. New innovative products are continuously in the pipeline and will be introduced over the coming years. Headquartered in Germany, Leica has been an acknowledged leader in the optics industry for over 150 years. Throughout that time, the company has built a solid reputation for producing high quality, durable products due to their commitment to optical perfection and mechanical precision.
Fun Facts About Leica
Leica continues to make history today. Here are some fun facts about Leica that you may not have known:
Leica first began operations under the name Leitz in 1849 as a maker of precision microscopes.
The name Leica was registered as a trademark in 1924 - it combines the words Leitz and camera.
Leica produced its first binocular is 1907 - the sport optics tradition was born.
Leica produced the world's first 35mm still camera, the "Ur-Leica," in 1914.
Despite Leica's company-wide opposition to Hitler and his army, Leica was chosen as one of the premier optics manufacturers for the German army during World War II.
Due to a lack of raw materials and constant Allied bombings, the Leica factories shut down for a period of time during 1943.
Leica uses over 150 different types of glass in its various optical products.
Leica owns more glass patents than any other optics company in the world.
A mint condition 1953 Leica M3 camera can be worth up to $110,000!
Leica binoculars boast an industry-leading waterproof submersion rating of 16.5 feet.
With the introduction of the first Leica Geovid at the 1993 SHOT Show, Leica became the first company to introduce laser rangefinding technology to the general public.
Headquartered in Germany, Leica has been an acknowledged leader in the optics industry for over 150 years. Throughout that time, the company has built a solid reputation for producing high quality, durable products due to their commitment to optical perfection and mechanical precision.
Visit the new Leica Web site at www.leica-camera.com/sportoptics.
More Leitz/Leica Binocular History
June 14, 1906 Binocular design Patent No. 191758 filed.
September 25, 1906 Binocular design Patent No. 192762 filed.
May 14, 1907 First binocular made by Ernst Leitz, a 6x18 went into serial production.
By 1911 Full line of binoculars available from 4x to 8x, as well as military versions. The military glasses offered a terrain scale in the eyepiece for estimating distances.
1912 to 1914 Some new binoculars were introduced and the existing line was redesigned. Two high powered glasses of 10x and 12x magnifications offered curly shaped barrels.
Military binoculars were available in black, khaki or brown with or without the terrain scale. They came equipped with a leather case, belt loop, compass on the lip of the case, carrying strap, rain protection cap and a leather loop for attaching the binocular to the uniform.
1919 Civilian production resumed after the war. Leitz offered most of the pre-war models as well as three new Porro II optical designs that replaced the 10x and 12x curly barrel design.
1920s All pre-war models were replaced and redesigned sometime between 1924 and 1927. Exact dates are not known.
1932 All classes of the Leitz binoculars not of the Porro I type were redesigned for higher magnification and greater performance. This established the line with little change for 30 years.
1950s Leitz manufactured a series of riflescopes including a 4x28, 4x36 and 6x42.
1960s Leitz introduced the state-of-the art Trinovid binocular line. A compact, roof prism binocular that remained in the line until 1990 when it in turn was replaced by another totally new, more innovative design.
1990 The entire line of Trinovid binoculars, with the exception of the compact models, was replaced with a new construction based on a pentaprism. The new binoculars offered closer focusing, wider field of view, nitrogen purging and waterproofing up to 5 meters.
Leica introduced a bright orange, buoyant strap to accompany the binoculars. This kept them afloat should they fall overboard. Three models were introduced 7x42m 8x42 and 10x42.
1992 Revolutionizing binoculars, Leica introduced the Geovid which combined optics and electronics to provide an eye-safe infrared laser rangefinder and an electronic compass in a compact handheld instrument. It was introduced in a 7x42 model.
1994 Leica introduces its first spotting scopes. The two models included the Televid 77 and Apo-Televid 77. Each offered the option of straight or angled viewing eyepieces.
1996 New versions of the 8x20BC and 10x25BC and the rubber armored 8x20 BCA and 10x20 BCA were launched with improved optical performance and design. A phase correction coating improved the resolution and contrast by 30%.
1998 Leica briefly re-entered the riflescope arena in North America with three models: the Ultravid 1.75-6x32, the Universal 3.5-10x42 and the Ultravid 4.5-14x42F. While the riflescopes were made with Leica-supplied optical elements, final assembly was completed by Leupold and Stevens of Oregon.
2000 This year marked the introduction of the LRF 800 Rangemaster, a compact and lightweight rangefinder.
2002 Innovation in the spotting scope line continued with the introduction of two lighter and more compact models, the Televid 62 and Apo-Televid 62. Both accepted the same eyepieces and accessories as the '77' models.
The LRF 1200 Rangemaster was added to the line of rangefinders, as was the Leica Pinmaster, a rangefinder specifically designed for the golfer.
2003 Leica launched a new revolutionary high end line of binoculars called Ultravid. This line offered a 7x42, 8x42, 10x42, 10x50, 12x50, all in BR (which means black or green in rubber armoring.)
2004 Leica introduced the next generation of Geovid range finding binoculars with two models, the Geovid 10x42 BRF and the Geovid 8x42 BRF.
2006 Leica added two new models to the Geovid line, a Geovid 8X56 BRF-Y and Geovid 15X56 BRF-Y.
If any Leupold Golden Ring product is found to have defects in materials or workmanship, the company will, at its option, repair or replace it. FREE. Even if you are not the original owner. No warranty card is needed. No time limit applies.
The Leupold Full Lifetime Guarantee is the company's promise to you that you will always get a square deal. It is in effect on all of the products that carry the Golden Ring, and it applies to any owner, requires no paperwork, and has no expiration date. Leupold can offer this incredible benefit because it built the Golden Ring Products to deliver generations of exceptional performance.
In keeping with this strong tradition of excellence and fairness, Leupold has established a network of thousands of Authorized Golden Ring Dealers worldwide. The company says, "We strongly encourage you to take advantage of the exceptional benefits and resources that these dealers provide to you, the customer. Purchasing a Leupold Golden Ring product from a Leupold Authorized Dealer confers the following:
• Product Authenticity. Serial numbers of every Golden Ring product shipped to Leupold Authorized Golden Ring Dealers are recorded and tracked. This provides you with the knowledge that your product arrived at the dealer directly from the factory and its authorized distributors, has passed our stringent quality control testing regimen, and is ready for a lifetime of hard use and stellar performance. It's your assurance that you are getting a square deal.
• Complete dealer support. Leupold has taken considerable care to establish and train a network of Authorized Golden Ring Dealers so that you will benefit from the very best customer service experience. Every Leupold Authorized Golden Ring Dealer must meet a strict standard of qualification to become a sales partner for Leupold products. Authorized Golden Ring Dealers possess the product expertise necessary to help you select equipment that is right for you. They are also able to assist in the proper installation, set-up, and care of your Leupold product.
• Access to online customer support. Track your product service status, find an answer to your product-related questions, and gain access to additional features available in the "My Info" section of the Leupold website.
• Eligibility to participate in special promotions and receive advance news and announcements. Our goal is to ensure that every Leupold customer is absolutely satisifed with their purchase. That's why Leupold has developed a comprehensive dealer network equipped to best meet your needs. By purchasing from a Leupold Authorized Golden Ring Dealer, you can be assured of the utmost in quality and service, every step of the way.
How can I be sure that a dealer is authorized by Leupold?
Take advantage of the resources provided in the "WHERE TO BUY" section of web site www.leupold.com to find an Authorized Golden Ring Dealer near you or call Leupold customer service at (503) 526-1400. If you have any questions, a Leupold Product Specialist will be happy to assist you at (503) 526-1400. Select from the links provided here to find your Leupold Authorized Golden Ring Dealer.
Leupold® Increases Number of Binoculars With Natural Armor Coating
Leupold® has expanded the number of binoculars protected by its most popular armor coating, natural. Leupold’s Green Ring™ Cascades™, Olympic™ and Pinnacles™ series are now available with natural armor coating.
Blending well with most camouflages, the natural armor coating provides protection against the bumps and knocks that occur in the field. The coating protects the binoculars from the elements and provides a sure grip in all conditions.
Available in 8x42mm and 10x42mm models, the Cascades have a roof prism design, and feature multi-coated lenses and phase coated prisms to enhance clarity, color fidelity and contrast while delivering a bright sight picture from dawn to dusk.
The Olympic binocular features aluminum enhanced, phase coated prisms. Combined with fully multi-coated lenses, the Olympic’s lens system optimizes image brightness, clarity, contrast and color fidelity. Olympic Series binoculars with natural armor coating are available in 8x42mm, 10x50mm and 12x50mm.
Featuring interchangeable eyecups, the Pinnacles series binoculars have L-coated™ prisms and silver enhanced, phase coated prisms to reduce glare. The binoculars are available in 8x42mm, 10x50mm and 12x50mm models with natural armor coating.
Green Ring binoculars are completely waterproof and feature Leupold’s Limited Lifetime Warranty.
For more information or to locate a local Leupold dealer, contact Leupold & Stevens, Inc., P.O. Box 688, Beaverton, OR 97075-0688; (800) LEUPOLD, (503) 526-1400; or check web site www.leupold.com.
Leupold & Stevens, Inc., the only prominent American-owned and -operated optics company, employs more than 650 people in its state-of-the-art Beaverton, Ore., facility where rugged, dependable, high-performance Golden Ring® sports optics are designed, machined and assembled. Founded in 1907 and celebrating its 100th anniversary in 2007, Leupold was named the 2006 National Association of Sporting Goods Wholesalers, Accessories Manufacturer of the Year. Leupold is a fifth-generation, family-owned company with products sold worldwide to hunters, wildlife observers, competitive shooters, law enforcement officers and special operations military personnel. The product line includes rifle, handgun and spotting scopes; binoculars; mounting systems; and optical tools and accessories.:
New Leupold® Golden Ring® Binoculars with Switch/Power™ Technology
New Golden Ring® roof prism binoculars with Leupold’s® exclusive Switch/Power™ Technology allow hunters to make instant transitions between magnification levels while keeping game centered in the view, with minimal need to readjust focus.
“With Switch/Power Technology, hunters will be able to change from 7x to 12x or from 10x to 12x with the flip of a switch,” said Mike Slack, marketing communications manager for Leupold. “When zoom binoculars move up in magnification, the visual field narrows and doesn’t remain in focus – this can cause the hunter to lose sight of game. Switch/Power Technology allows users to experience a full, immediate power setting transition without having to lower the binocular. No other binocular has this capability.”
With Switch/Power Technology, users can go from power settings of 7x to 12x or from 10x to 17x, depending on model. Regardless of magnification, the object being viewed remains in the center of the visual field between transitions. Other multi-magnification binoculars can be very large and heavy, or require changing each eyepiece individually. The 7/12x32mm and 10/17x42mm Golden Ring binoculars with Switch/Power Technology are 5 and 6 inches in length and weigh only 21.4 and 23.9 ounces, respectively.
To ensure the highest image quality, the binoculars feature multicoated lenses for superb brightness, resolution, contrast and color fidelity. The binoculars have phase coated roof prism and L-coat™ enhanced auxiliary prisms that give hunters a sharp, distinct image.
Available in both 7/12x32mm and 10/17x42mm models, the binoculars come with contoured, side-flared eyecups for normal use as well as flat, padded eyecups for use with eyeglasses. Rugged and waterproof, the binoculars are covered by Leupold’s Full Lifetime Guarantee.
For more information on the Leupold Golden Ring binoculars with Switch/Power Technology or to locate a local Leupold dealer, contact Leupold & Stevens, Inc., P.O. Box 688, Beaverton, OR 97075-0688; (800) LEUPOLD; or check web site www.leupold.com.
Leupold Introduces New Green Ring Yosemite Model Binoculars
Maintaining the principle that everyone, regardless of size, stature or age, deserveshigh-quality optics, Leupold® has expanded the Green Ring™ Yosemite™ Series porro prism binoculars to include an 8x30mm model.
The Yosemite is the first series of binoculars designed for use by people of all sizes. At 18.5 ounces and measuring 4.5 inches in length, the Yosemite 8x30mm is ideal for families with young children. The binocular can be adjusted to fit the interpupillary distances of children and smaller adults, or widen to perfectly fit the eye spacing of larger individuals. With a generous eye relief of 14mm, the Yosemite can easily accommodate users with eyeglasses as well.
In addition, the binoculars also feature multi-coated optics for a bright sight picture with the contrast and color fidelity necessary for an optimal view, while the porro prism design of the Yosemite 8x30mm binocular allows for greater depth perception.
“Full size binoculars can be hard to use for people of small stature,” said John Riutta, observation market development leader for Leupold. “The 8x30mm Yosemite offers an exceptional blend of functionality and power to provide families with a binocular that is ideal for both parents and children.”
Ergonomically designed for comfort and balance, the binocular has a large focus knob and diopter that are easily adjusted by small, large or even cold hands. Available in three colors (red, black or natural), the Yosemite’s rubber armor coating provides protection against the elements and a sure grip, wet or dry. The binoculars are fully waterproof and backed by Leupold’s Green Ring Limited Lifetime Warranty.
For more information on the Leupold Green Ring Yosemite 8x30mm binocular or to locate a local Leupold dealer, contact Leupold & Stevens, Inc., P.O. Box 688, Beaverton, OR 97075-0688; (800) LEUPOLD or (503) 526-1400 – phone; (503) 352-7621 – fax. Or, go to web site www.leupold.com.
Canon's EOS-1D Mark III EOS Digital SLR Is Here --The Fastest, Most Powerful Digital SLR in the World
Canon's flagship EOS-1D Mark III is the most advanced EOS Digital SLR ever produced. It has a new 10.1 megapixel CMOS sensor (APS-H size) with Canon's EOS Integrated Cleaning System and a 3.0-inch LCD monitor with Canon's Live View technology. The 1D Mark III has a redesigned 100% viewfinder, a new 45-point AF system, and can shoot up to 10 fps continuously with a maximum burst of 110 shots. Dual "DIGIC III" Image Processors work in tandem to speed up every process while refining image quality; a new, lighter body has improved weather sealing and shutter durability. Every facet of the EOS experience has been enhanced with the 1D Mark III. It's the new standard.
CANON U.S.A.’S HIGHLY ANTICIPATED EOS 40D DIGITAL SLR DELIVERS HIGH-RESOLUTION IMAGE QUALITY, HIGH-SPEED SHOOTING AND HIGH–END FUNCTIONALITY
Following months of intense anticipation by Digital SLR enthusiasts worldwide, the EOS 40D DIGITAL SLR Camera from Canon U.S.A., Inc. is now available.
Building on the success of Canon’s perennially popular “prosumer” EOS 20D and 30D models, the EOS 40D advances the state-of-the-art for mid-range Digital SLR cameras, making it a natural first choice for advanced amateur photographers and entry-level professionals, and an ideal second body for more established photo pros. Indeed, given the level of feature upgrades and improvements, technological wizardry and user-requested creative controls, the Canon EOS 40D SLR’s “prosumer” appellation may refer more to its accessible price point than to the exceptional quality, clarity and resolution of the images it creates.
From the camera’s newly enhanced, 10.1-megapixel CMOS imaging sensor (designed and manufactured by Canon) and its proprietary and super-efficient DIGIC III image processor, to its completely redesigned autofocus sensor and fast, 6.5 frame-per-second (fps) continuous shooting capability (for bursts of up to 75 Large/Fine JPEGs or 17 RAW images), the EOS 40D SLR puts the fun in functionality and makes serious photo business a positive pleasure.
Indeed, at 6.5 fps, no Digital SLR in the EOS 40D mid-range class and price category has so high a continuous shooting capability, making it ideal for shooting – and actually capturing – speed-sensitive outdoor and wild-nature shots as well as a wide variety of action and sports scenes. The speed of the EOS 40D SLR comes from Canon’s balanced combination of its latest processor, DIGIC IIII, DDR SDRAM high-speed memory, four-channel-per-line sensor readout, and two separate motors for shutter and mirror operation.
“This newest member of Canon’s Digital SLR family takes mid-range Digital SLRs to exciting new heights with enhanced resolution and image quality, faster shooting and processing speeds and better overall functionality than ever before,” stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “The Canon EOS 40D Digital SLR Camera incorporates many Canon innovations and advancements that differentiate our products from the competition, while respecting and reinforcing our long-standing traditions of providing superior value and innovative imaging technology.”
Display’s the Thing
The most easily visible upgrade on the EOS 40D Digital SLR is the camera’s larger three-inch LCD screen (compared with the EOS 30D’s 2.5-inch monitor). Still, size is only the beginning of the difference between these two cameras’ displays. In order to increase viewing ease in outdoor conditions such as bright sunlight, Canon raised the brightness level of the EOS 40D camera’s 230,000-pixel LCD screen, broadened the color gamut and narrowed the viewing angle from 170 degrees to a still wide 140-degree perspective in all directions. An added advantage of the larger-sized display is the ability to use a larger font size for text, making it easier to read setting and menu options on the screen. The camera’s menu is organized in the same tabbed format as the EOS-1D Mark III Digital SLR.
Canon extends its “ease-of-reading” policy to the EOS 40D SLR’s viewfinder as well. The upgraded viewfinder increases optical magnification from 0.90x to 0.95x, expands the viewing angle from 251 degrees to 264 degrees and raises the eye point from 20mm to 22mm.
Enhanced Durability
Recognizing the often rigorous shooting conditions encountered by professional and advanced amateur photographers, Canon design engineers made the EOS 40D SLR’s magnesium alloy exterior even more ruggedly dependable than its predecessors with upgraded dust and weather resistant construction, particularly around the camera’s connection ports, battery compartment and single-slot compact flash memory card door. Should the user inadvertently open the compact flash card door while the camera is writing to the card, a warning will pop up on the LCD screen and an open door “alarm” will sound, but the image(s) will continue writing to the memory card without interruption. The EOS 40D SLR also retains many of the outstanding features of the EOS 30D model, such as its fast 0.15-second initial start-up, its extremely durable shutter (rated up to 100,000 cycles), its top shutter speed of 1/8000 sec and 1/250 maximum X-sync flash shutter speed setting.
Improved Image Quality
Although it is based on the image sensor used in the EOS Digital Rebel XTi, the EOS 40D Digital SLR’s 10.1-megapixel CMOS APS-C size image sensor has been significantly improved thanks to the use of larger microlenses over each pixel to reduce noise and expand sensitivity up to ISO 3200. The EOS 40D retains the model 30D camera’s 1.6x focal length conversion factor (compared to full-frame digital image sensors or 35mm film) and is compatible with the full line-up of Canon EF lenses as well as the Company’s expanding selection of high-quality, affordable EF-S lenses created specifically for Canon Digital SLRs with APS-C size image sensors.
Adding to the improved virtuosity of the images captured by the EOS 40D SLR is the camera’s 14-bit Analog-to-Digital (A/D) conversion process. Able to recognize 16,384 colors per channel (four times the number of colors recognized by the EOS 30D SLR’s 12-bit conversion capability), the EOS 40D camera is able to produce images with finer and more accurate gradations of tones and colors. The EOS 40D also incorporates the optional Highlight Tone Priority and High-ISO Noise Reduction functions first introduced earlier this year with the EOS-1D Mark III Professional Digital SLR.
DIGIC III
DIGIC III is the latest generation of Canon’s proprietary image processing engine. DIGIC III technology ensures that the fine details and natural colors of the images are optimally recorded and, as an added bonus, is also responsible for the EOS 40D SLR’s high-speed performance, faster signal processing and even its efficient energy consumption.
sRAW
In addition to retaining the RAW image capture capabilities of its predecessors, the EOS 40D SLR now offers a more manageable “sRAW” recording format. In sRAW mode, the number of pixels is reduced to one-fourth that of a standard RAW image and the file size is cut in half, while retaining all of the flexibility and creative possibilities associated with full-size, conventional RAW images.
Improved Autofocus and Exposure Control
While the EOS 40D SLR maintains the nine-point wide area AF coverage first introduced on the EOS 20D camera, Canon has made significant improvements to its speed, precision and functionality, minimizing subject recognition problems in the process. The EOS 40D camera’s completely redesigned nine-point AF sensor provides cross-type AF measurement at all nine focusing points for maximum apertures up to f/5.6, and for the first time in any EOS camera, the central AF point offers enhanced precision for both vertical and horizontal subject contrast when using EF or EF-S lenses featuring maximum apertures of f/2.8 or faster. AF calculation speed with the EOS 40D camera is 30 percent faster than the EOS 30D model.
The Canon EOS 40D Digital SLR retains the same 35-zone metering sensor as its predecessor. Available patterns include Evaluative metering, which is linked to all AF points and is set automatically in the Basic Zone modes, Centerweighted average metering, Partial metering and Spot metering, covering approximately 9 percent or 3.8 percent of the viewfinder at center, respectively. The camera’s E-TTL II autoflash and 12 exposure control modes (11 AE modes plus manual) are also unchanged from the EOS 30D SLR model. However, as a result of consumer input, Canon has added three Custom exposure modes. As an added convenience, particularly for wireless flash operations, users can adjust the flash settings of the Canon Speedlite 580EX II directly from the camera.
The Canon EOS 40D camera offers ISO speeds from ISO 100 to ISO 1600 in 1/3-stop increments. Users can also opt for a high-speed setting of ISO 3200. For the first time in any EOS camera, the 40D model offers Auto ISO capability in Creative Zone exposure modes. This valuable new feature adjusts the ISO speed to the optimal setting based on low light or shaky shooting conditions. Additionally, the EOS 40D provides full-time display of the active ISO speed setting, both in the viewfinder as well as on the top LCD data panel.
The Canon EOS 40D Digital SLR is also the first camera in its class to offer two interchangeable focusing screens in addition to the standard precision matte screen. Users can opt for a grid-type focus screen that makes it easier to verify horizontal or vertical alignment while determining image composition, as well as the Super-Precision Matte focusing screen that makes it easier to grasp the “sweet spot” of manual focusing when using a lens with a maximum aperture of f/2.8 or faster.
Enhanced Live View
Previously the province of the EOS-1D Mark III DSLR (one of Canon’s top-tier professional cameras), the Live View function now gives EOS 40D camera users an expanded and exceedingly convenient and comfortable set of shooting options. By permitting the framing and capturing of subjects using the camera’s LCD screen instead of the viewfinder, the shooter gains a 100 percent field view to more easily achieve the desired composition. A new Custom Function on the EOS 40D allows autofocus during Live View by pressing the camera’s AF-ON button. At that point, the reflex mirror goes down and AF is carried out in the normal way. Letting go of the AF-ON button resumes Live View functions. Also, in the Live View shooting mode the user can magnify the image by five or ten times in order to ensure that the shot is optimally focused. Live View is at its best during tripod shooting – particularly for close-up photography where precise focusing is imperative. As a side benefit, the Live View shooting mode helps to reduce vibration by lifting the reflex mirror out of the optical path well in advance of the exposure, improving image quality at slow shutter speeds. A new electronic 1st-curtain shutter function in Live View mode reduces release time lag and operational noise even further to avoid spooking wildlife or disturbing people nearby with unwanted camera sounds. Additionally, as the release time lag is miniscule, even instantaneous movements like a bird taking flight can be readily captured.
EOS Integrated Cleaning System
First introduced on the EOS Digital Rebel XTi camera, the EOS Integrated Cleaning System is a prime example of trickle-up technology and is now becoming a standard feature on all new EOS Digital SLRs. The camera’s Self-Cleaning Sensor Unit uses ultrasonic vibrations to literally shake dust particles off of the low-pass filter in front of the sensor each time the camera is powered up or shut down. Users also have the option of engaging the “clean now” function at will or bypassing it altogether. Additionally, the EOS 40D SLR’s manual sensor cleaning function raises the mirror and allows users to clean dust that has stuck to the low-pass filter. Dust that has been shaken or blown loose is then trapped by adhesive at the base of the sensor unit housing, preventing the problematic particles from reattaching themselves to the filter when the camera moves. The second part of the cleaning system is a software solution that maps the location of any spots that may remain on the sensor. The mapped information is saved as Dust Delete Data and attached to the image file. Subsequently, the offending dust information is subtracted from the final image during post processing with a compatible personal computer, using the supplied Digital Photo Professional software.
Improved Software
Among the most valuable features of the Canon EOS 40D Digital SLR is its compatibility with Canon’s Picture Style Editor (PSE) 1.0 software. With PSE, shooters can actually design the look of their photographs by inputting their own preferred style, color and tone curves. The EOS 40D Digital SLR also ships with the latest versions of Canon's powerful software applications, including Digital Photo Professional 3.1 and EOS Utility 2.1, which now support the camera's Remote Live View and Dust Delete Data functions, as well as incorporating a broad range of additional improvements designed to improve image quality and speed up workflow. Also included are ZoomBrowser EX 5.8 and ImageBrowser 5.8 for easy browsing, viewing, printing and archiving with compatible computer operating systems, including Microsoft Windows Vista and Windows XP, as well as Mac OS X.
Accessories
New system accessories for the EOS 40D SLR include the redesigned high-capacity Battery Grip BG-E2N, which facilitates high-volume shooting and easier vertical shooting. Compatible with up to two BP-511A battery packs or a set of six AA-size batteries, the battery grip approximately doubles the number of shots that can be taken, compared with the battery power of the EOS 40D SLR alone. The BG-E2N grip features new sealing material around the battery compartment to better resist water and dust. The new model replaces the original BG-E2 grip and is compatible with the EOS 20D, 30D and 40D models.
Designed exclusively for the EOS 40D SLR, the new Wireless File Transmitter WFT-E3A*/** permits wireless transfer and back-up, as well as remote control of the camera in Live View mode. It can also be connected to various GPS receivers or Hi-Speed USB 2.0 external storage devices such as convenient flash drives or high-capacity hard drives with much larger storage capacity than the memory cards in the camera for instant back-up as images are captured. Compact and affordable, the WFT-E3A wireless transmitter also doubles as a vertical grip and requires its own BP-511A battery pack in addition to the battery installed in the camera body.
EF-S 18-55mm f/3.5-5.6 IS Lens
Developed in response to consumer demand for a high-quality yet affordable optically image stabilized lens, the Canon EF-S 18-55mm f/3.5-5.6 IS standard zoom lens adds a phenomenally flexible lens to the EOS 40D SLR shooter’s imaging arsenal. While it features the wide-angle to mid-range zoom flexibility of its non-IS predecessor, this new EF-S 18-55mm f/3.5-5.6 IS lens offers the significant advantage of a true lens-shift image stabilization system that yields up to a full four stops of image-shake correction.
The higher performance provided by Canon’s lens shift IS system (compared with the in-camera sensor shift type offered in some competitive SLRs) includes the ability to optimize the lens performance for specific shooting situations such as low-light, long-zoom or movement while shooting (or virtually any combination of the three). What’s more, the shooter can see the image stabilization effect in the viewfinder. As the image already appears steady, more accurate framing and composition is possible, the AF point can be placed more precisely, and the photographer can concentrate on the optimal shot more comfortably.
Compact and lightweight, the optional EF-S 18-55mm f/3.5-5.6 IS zoom lens is manufactured by Canon specifically for the EOS 40D SLR and any other EOS SLR that takes EF-S lenses including the EOS 30D, EOS 20D, EOS 20Da, EOS Digital Rebel XTi, EOS Digital Rebel XT and the original EOS Digital Rebel camera. An ideal complement to the EOS 40D SLR, the EF-S 18-55mm f/3.5-5.6 IS lens is scheduled to be in stores in October at an estimated selling price of $199.99.i
The Canon EOS 40D Digital SLR is scheduled for early September delivery and will be sold in a body-only configuration at an estimated selling price of $1,299.00i. It will additionally be offered in a kit version with Canon’s EF 28-135mm f/3.5-5.6 IS USM zoom lens at an estimated selling price of $1,499.00i.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is on the BusinessWeek list of "Top 100 Brands.” Its parent company, Canon Inc. (NYSE:CAJ) is a top patent holder of technology, ranking third overall in the U.S. in 2006†, with global revenues of $34.9 billion. For more information, visit www.usa.canon.com.
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*This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be offered for sale or lease, or sold or leased, until authorization is obtained.
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**A Product Report required by 21 C.F.R. §1002.10 has not been submitted to the United States Food and Drug Administration for this product. This product is not, and may not be, offered for sale or lease, or sold or leased, until the required report has been submitted.
CANON U.S.A.’s NEW LINE-LEADING, 21.1-MEGAPIXEL, FULL-FRAME EOS-1Ds MARK III DIGITAL SLR KEEPS CANON AT THE TOP OF THE PRO PHOTO CLASS
The new 21.1-megapixel, full-frame Canon EOS-1Ds Mark III Digital SLR* camera brings the power of Canon U.S.A., Inc.’s professional imaging excellence and innovation into sharper focus than ever before. While Canon’s EOS-1D series has dominated the 35mm-based professional Digital SLR market for the past six years, the new EOS-1Ds Mark III Digital SLR takes Canon’s pro-digital prowess into and the realm of high-fashion and commercial photo studios where bulkier, medium-format cameras previously reigned.
The Canon EOS-1Ds Mark III’s compact, lighter-weight magnesium alloy body is rugged and versatile enough to take out of the studio and into the field. The camera’s fast, five-frame-per-second (fps) shooting rate for bursts of up to 56 Large/Fine (21-megapixel) JPEGS or 12 RAW images is unmatched in its class, making it the ideal instrument for capturing the fluid motion and free-flowing lines of location-based fashion photography as well as a wide range of other professional photographic applications.
The Canon EOS-1Ds Mark III professional digital single lens reflex camera is scheduled to begin shipping in November and will have an estimated selling price of $7,999† (the same price as its predecessor, the 16.7 megapixel EOS-1Ds Mark II).
“The EOS-1Ds Mark III Digital SLR camera is a prime example of the EOS philosophy and Canon’s ongoing commitment to providing photo professionals with the tools they need to create the finest quality images,” stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “To continue our legacy, we must provide not only the right professional tools, but also the finest photo tools for the job, and do so consistently, whether we are presenting this exemplary EOS-1Ds Mark III SLR camera, or any one of the many fine specialty lenses, flashes and accessories that populate the EOS professional photo system.”
Revolutionary Resolution
Developed and manufactured by Canon specifically for the EOS-1Ds Mark III Digital SLR, the camera’s new full-size 36 x 24 mm CMOS image sensor offers the highest resolution in its class, and is comprised of approximately 21.1 million effective pixels (5632 x 3750) set at a pitch of 6.4 microns. The user can select any one of six recording formats ranging from 21.0 megapixels in Large JPEG or RAW format, 16.6 or 11.0 megapixels in the two medium JPEG sizes, or 5.2 megapixels in the small JPEG or “sRAW” formats. In any JPEG format, the user can set one of ten compression rates for each image size. In sRAW mode, the number of pixels is reduced to one-fourth that of a standard RAW image and the file size is cut in half, while retaining all of the flexibility and creative possibilities associated with full-size, traditional RAW images.
Dual “DIGIC III” Image Processors
Fulfilling the ultra-low noise, ultra-high image quality promise of the EOS-1Ds Mark III Digital SLR camera requires handling the enormous signal processing requirements of the camera’s 21-megapixel resolution and top continuous shooting speed of five fps. To accomplish this, Canon has incorporated two identical DIGIC III imaging engines into the camera for parallel (and hence, faster) signal processing. The CMOS sensor reads out to the dual “DIGIC III” processors simultaneously in eight channels. DIGIC III is the next generation of Canon’s proprietary image processing engine. This technology ensures the fine details and natural colors of images are optimally recorded and, as an added bonus, is responsible for the EOS-1Ds Mark III SLR’s high-speed performance, faster signal processing and more efficient energy consumption.
Adding to the improved virtuosity of the images captured by the EOS-1Ds Mark III Digital SLR camera is the camera’s 14-bit Analog-to-Digital (A/D) conversion process. Able to recognize 16,384 colors per channel (four times the number of colors recognized by the EOS-1Ds Mark II Digital SLR camera’s 12-bit conversion capability), this line-leading model is able to produce images with finer and more accurate gradations of tones and colors. Additionally, given the significantly larger image file sizes created by the EOS-1Ds Mark III Digital SLR camera, Canon has provided compatibility with the new Ultra Direct Memory Access (UDMA) compact flash memory card specification, which enables ultra-high-speed data transfer to the card. Utilizing a UDMA compliant card doubles the data transfer speed compared to a conventional memory card, putting the new EOS-1Ds Mark III on par with the 10.1-megapixel EOS-1D Mark III camera, even though the pixel count of this new model is more than twice as large.
Advanced Autofocus Technology
The EOS-1Ds Mark III autofocus system – first introduced earlier this year on the EOS-1D Mark III Digital SLR – has 45 AF points including 19 high-precision cross-type points and 26 Assist AF points. This new array allows the 19 cross-type points to be divided into groups of nine inner and nine outer focusing points plus a center point, which makes picking an individual focusing point much faster and easier than going through all 45. During manual AF point selection, the AF point area is expandable in two stages via Custom Function control.
At the request of sports and wildlife photographers, a new micro-adjustment feature allows for very fine changes in the AF point of focus for each lens type in use, along with the addition of adjustable focus-tracking sensitivity as another sophisticated new AF feature. Other new components in the AF system include the reconfigured concave submirror and the secondary image formation lens, both products of Canon's vast expertise in optical engineering. Finally, the low-light sensitivity of the new AF sensor has been doubled to EV-1 for superior performance, compared with earlier EOS digital SLRs.
Live View
One of the dynamic innovations incorporated into new EOS digital SLRs – and optimized for professional shooters on the EOS-1Ds Mark III Digital SLR – is Canon’s Live View shooting mode which provides photographers with an expanded and exceedingly convenient set of shooting options beyond the conventional SLR through-the-lens viewing. Framing and shooting subjects using the camera’s LCD screen affords the shooter the same 100 percent field of view provided by the optical viewfinder – this is a full-frame Digital SLR after all – but Live View has the added advantage of allowing the image to be more easily composed on the camera’s bright and brilliant 230,000-pixel, three-inch LED screen. Additionally, the LCD-viewed image can be magnified by five or ten times in order to ensure that the shot is optimally focused.
Live View is at its best during tripod shooting, particularly for close-up photography where precise focusing is imperative. As a side benefit, the Live View shooting mode helps to reduce vibration by lifting the reflex mirror out of the optical path well in advance of the exposure, improving image quality at slow shutter speeds. Additionally, as the release time lag is miniscule, even instantaneous movements like a bird taking flight can be readily captured. The shutter charge sound can be delayed and made quieter than normal in Live View mode to avoid spooking wildlife or disturbing people nearby with unwanted camera sounds.
If a user is going to be several feet away from the camera, such as in some studio settings, the EOS-1Ds Mark III can be connected by cable to a computer via its USB 2.0 High-Speed interface. The camera can also be operated remotely at distances up to 492 feet with the assistance of the optional Wireless File Transmitter WFT-E2A which allows users to view images directly off the camera's sensor in virtually real-time, with the ability to adjust many camera settings quickly and easily.
Viewing Display
Easy to read, even in outdoor conditions such as bright sunlight, the EOS-1Ds Mark III Digital SLR camera features a three-inch, 230,000-pixel wide angle LCD display screen. The TFT color liquid-crystal monitor features seven user-settable brightness levels and a wide, 140-degree viewing angle, both horizontally and vertically. An added advantage of the large, three-inch display size is the ability to utilize a larger font size for text, making it easier to read setting and menu options on the screen.
Canon extends its “ease-of-reading” policy to the EOS-1Ds Mark III’s viewfinder as well. Bright and clear with zero distortion and a 100 percent picture coverage and a magnification factor of .75x, it is the finest viewfinder ever placed in an EOS camera.
EOS Integrated Cleaning System
Another first for a professional digital SLR of this caliber is Canon’s complete dust management solution, called the EOS Integrated Cleaning System. The new CMOS image sensor is designed with a lightweight infrared absorption glass cover that vibrates for 3.5 seconds when the camera is turned on or off. This brief delay can be cancelled immediately upon start-up by pressing the shutter button half way. Dust that has been shaken or blown loose of the sensor is trapped by adhesive surfaces surrounding the sensor unit housing, preventing the problematic particles from reattaching themselves to the filter when the camera moves.
Like its sibling, the EOS-1D Mark III, the shutter of the EOS-1Ds Mark III Digital SLR camera carries a durability rating of 300,000 cycles and, though it generates less dust, it still charges itself three times during the manual cleaning process so that dust is shaken off the shutter curtains as well. This cleaning system uses very little battery power and can be turned off in the custom function menu.
The second part of the dust management system is a software solution that maps the location of any spots that may remain on the sensor. The mapped information is saved as Dust Delete Data and attached to the image file. Subsequently, the offending dust information is subtracted from the final image during post processing, using the supplied Digital Photo Professional software.
Rock Solid Reliability
The entire body of the EOS-1Ds Mark III, including its internal chassis and mirror box, is made of an advanced magnesium alloy for exceptional strength and rigidity. Comprehensive weatherproofing at 76 locations on the camera body ensures superior reliability, even when shooting in harsh environments. Together with the 300,000-cycle shutter durability rating, these features result in a camera that, even though it is six ounces lighter than the EOS-1Ds Mark II, can truly withstand even the most severe shooting conditions.
Improved Software
Among the most valuable features of the EOS-1Ds Mark III Digital SLR is its compatibility with Canon’s new Picture Style Editor 1.0 software. With PSE, photographers can personalize the look of their photographs by inputting their own preferred image processing parameters, including custom tone curves. The EOS-1Ds Mark III Digital SLR also ships with the latest versions of Canon's powerful software applications, including Digital Photo Professional 3.2 and EOS Utility 2.2, which support the camera's Remote Live View and Dust Delete Data functions, as well as incorporating a broad range of additional improvements designed to improve image quality and speed up workflow. Particularly noteworthy in DPP 3.2 is a new Lens Aberration Correction Function that corrects various image defects such as chromatic aberration, color blur, vignetting and distortion. Initially, the Lens Aberration Correction Function will support images captured by the EOS-1Ds Mark III and 11 other EOS Digital SLRs using any of 29 individual EF and EF-S lenses. Also included are ZoomBrowser EX 6.0 and ImageBrowser 6.0 for easy browsing, viewing, printing and archiving with compatible computer operating systems, including Microsoft Windows Vista and Windows XP, as well as Mac OS X.
Canon EF 14mm f/2.8L II USM Lens
Designed primarily for discerning landscape and architectural photographers, the Canon EF14mm f/2.8L II USM lens is ideally suited to the EOS-1Ds Mark III’s full-frame capability. Measuring 3.7 inches in length and weighing in at under 23 ounces, this ultra-wide angle L-series prime lens is well corrected for rectilinear distortion, provides a 114-degree diagonal angle of view, and delivers high-speed autofocus with higher image quality overall including superior peripheral image quality, compared to its predecessor, the stalwart EF 14mm f/2.8L USM lens.
While its large diameter, high-precision aspherical and UD elements, optimized lens element positioning, and flare and ghost-reducing lens coating ensure that this lens delivers the top optical performance in its professional class, Canon has added other features photographers have been asking for – improved dust and water resistance incorporated around the mount, switch panel and focusing ring, and a round aperture that creates a nice background blur and makes it easier to recognize an out-of-focus scene in less than brightly lit conditions. Furthermore, Canon has created a new lens cap specifically for the EF 14mm f/2.8L II USM that is held to the lens by a stopper. The Canon EF14mm f/2.8L II USM lens is scheduled to begin shipping to stores in October at an estimated selling price of $2,199† .
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*This device has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be offered for sale or lease, or sold or leased, until authorization is obtained.
CANON U.S.A. ANNOUNCES NEW ULTRA-ZOOM LINE IN ITS EVER-POPULAR POWERSHOT FAMILY OF COMPACT DIGITAL CAMERAS
Canon U.S.A., Inc. introduced a brand new PowerShot line – the SX series – and the first camera in that line-up, the ultra-zoom PowerShot SX100 IS digital camera. The PowerShot SX100 IS digital camera features a 10x optical zoom, an Optical Image Stabilizer (OIS) and an extended grip, making this light and small shooter capable of capturing magnificent images clearly, even at long range.
In addition to its powerful zoom lens, the PowerShot SX100 IS digital camera is loaded with a full complement of performance and convenient features that camera aficionados have come to expect from Canon – 8.0 megapixel resolution for crisp, vibrant images, a DIGIC III image processor for speed, power and performance, Canon’s Genuine Face Detection Technology (with Face Selector capability), a large 2.5-inch LCD screen for easy image previews and reviews, and much more.
This technology, coupled with a 10x optical zoom and OIS, enables soccer moms who are perched in the bleachers to have the ability to shoot photos of their superstars playing on the field that will look like photos taken from the sidelines. Alternatively, a parent sitting in the balcony with their sights set on capturing their little ballerina’s face as she pirouettes through the air for the first time can easily keep the focus framed on their daughter’s moving image throughout the performance. And, since the PowerShot SX100 IS Digital Camera is part of Canon’s “A-Team” (powered by AA batteries), it’s quick and simple to power up.
Though simple to operate, the PowerShot SX100 IS digital camera offers photo enthusiasts many creative possibilities, including the ability to shoot VGA movies of the very highest quality. In fact, the PowerShot SX100 IS provides two VGA 30 fps recording modes: Standard mode for maximum image quality, and the new 640 LP mode for maximum recording time and reduced file sizes. In either mode, the PowerShot SX100 IS can capture individual movies up to one hour or 4GB per clip, whichever comes first. Budding filmmakers simply switch to movie mode to capture video more easily than ever before, and then clearly view it on the bright 2.5-inch wide-angle LCD display or through a connected TV set or video monitor. Movie clips can also be uploaded to compatible personal computers for sharing on the World Wide Web.
Additionally, the PowerShot SX100 IS digital camera comes equipped with 19 shooting modes, ranging from fully automatic to fully manual, and easily accessible through an SLR-style mode dial on top of the camera. Shooting modes include Full Auto, Program, Shutter-Priority, Aperture-Priority and Manual, as well as special scene modes including Portrait, Landscape, Night Scene, Sports, and Kids & Pets.
“We developed the PowerShot SX100 IS digital camera with all the zooming power and creative control a traditional photo-taker could ever want in a compact and value-priced package,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “At a price point of just under $300 with a simple and intuitive user interface, this camera is just as appropriate for beginners as it is for more seasoned enthusiasts with a need to capture quality images from a distance.”
Setting it apart from competitors, the PowerShot SX100 IS digital camera gives consumers interested in the ease of a point-and-shoot camera many of the technological advancements that are the result of Canon’s 70-year heritage as an imaging innovator.
New Canon PowerShot Digital Camera Lines’ Shared Technological Advancements
DIGIC III
The "brain" of this new PowerShot camera is DIGIC III, the gold standard on all new Canon digital cameras. The DIGIC III image processor accounts for the camera's higher performance levels, including faster start-up, faster autofocus and quicker shutter response times that leave long-lag competitors in the dust. The DIGIC III chip design improves image quality and offers more efficient power consumption, resulting in extended battery life under typical shooting conditions.
ADVANCED FACE DETECTION
With Canon’s new Genuine Face Detection technology, the camera can detect, lock-on and track multiple human faces in a scene. The Face Detection algorithm automatically prioritizes and selects faces and not simply the closest object (based on Canon’s Intelligent Scene Analysis/iSAPS technology). It will then optimize the focus, exposure and flash to ensure the best possible results. Using Canon’s Face Detection, photographers can keep up to nine forward-looking faces in focus at any one time no matter where they are within the image. The PowerShot SX100 IS digital camera also introduces an exclusive new function called Face Select and Track using the convenient Face Selector button. With this feature, when multiple faces are detected, photographers can select any individual face they want the camera to track. This feature is ideal for many shooting situations such as birthday parties or graduation ceremonies, where many people are present, but the photographer is primarily interested in just one of them. Working in concert with Face Detection, the SX100 IS’s “Red-Eye Correction” feature helps to detect and correct red-eye during playback mode. Images can be corrected automatically or manually while viewing photos on the LCD screen. All in all, Canon’s new Face Detection Technology makes for even easier picture-taking moments, helping users ensure in-focus smiles and accurately exposed faces.
OPTICAL IMAGE STABILIZATION (OIS)
The extended zoom range of the camera makes optical image stabilization (OIS) essential. Canon's lens shift OIS provides an effective antidote to camera shake, particularly at longer zoom focal lengths or during long exposures when even the slightest hand-held shake is magnified to picture-blurring proportions. Superior to electronic image stabilization systems that simply use software to mask movement, OIS actually shifts the lens proportionately to compensate for unwanted motion, making it easier to snap great images. The OIS found in Canon PowerShot digital cameras is based on technology originally developed for Canon’s renowned high-end professional EOS SLR cameras.
The steady effectiveness is further enhanced when paired with the new "Auto ISO Shift" feature which, at the touch of a button, can automatically increase the ISO speed setting as required to maintain fast shutter speeds when shooting in low light conditions without a flash.
PRINTING MADE EASY
All Canon PowerShot digital cameras work seamlessly with Canon’s compact photo printers to deliver stunning high-quality borderless prints. Consumers simply connect their PowerShot digital camera to a Canon compact photo printer, press the Print/Share button, and moments later a brilliant, borderless 4” x 6” print begins to emerge; it’s that simple. Canon’s compact photo printers are PictBridge compatible, so they work with PictBridge enabled digital cameras to provide users with excellent image quality and ease-of-use, especially when paired with a Canon digital camera.
HIGH-CAPACITY MEMORY CARD CAPABILITY
As an added convenience, Canon PowerShot digital cameras also accommodate MultiMedia MMC memory cards, as well as standard SD memory cards and the new, high-capacity SDHC memory cards. This way, consumers do not have to carry around multiple memory cards in order to be able to continue to save those special moments during extended vacations or high-photo-taking adventures. Canon PowerShot camera owners can shoot uninterrupted.
The PowerShot SX100 IS digital camera will be available in ever-classic, never goes out of style black or silver colors. In stores beginning in October 2007, the PowerShot SX100 IS camera kit includes two AA Alkaline batteries, a 16MB MMC plus memory card, a USB interface cable, an AV cable, a neck strap, and Canon’s software suite at an estimated selling price of $299.99*.
CANON U.S.A.’S NEW POWERSHOT G9 CAMERA COMBINES CREATIVE CONTROL WITH COMPACT CONVENIENCE
Canon U.S.A., Inc. announced that its acclaimed G-series has a new top-of-the line model – the PowerShot G9 digital camera. The PowerShot G9 digital camera offers serious shooters and value-minded professionals a feature-packed camera with many of the advanced photographic capabilities of a high-end Digital SLR camera, in a lightweight, compact package at an affordable price.
The PowerShot G9 digital camera features the same matte black, retro-hip design that G-series fans have come to appreciate, with a simplified control layout that is versatile yet easy to understand. This camera is loaded with Canon’s latest and most advanced technologies, while raising the bar with the addition of RAW Mode, usually reserved for larger and more expensive SLR cameras. Advanced photographers also have the option of using RAW+JPEG simultaneous capture functionality, giving photographers the best of both worlds – JPEGs for immediate use and RAW images for faithful image reproduction, and extensive, non-destructive image editing capability.
The PowerShot G9 digital camera features class-leading 12.1-megapixel resolution for stunning, deeply detailed images that allow enlargements up to poster size with cropping. A 6x optical zoom lens brings the photographer right into the action, and by incorporating Canon’s Optical Image Stabilizer (OIS), excellent-quality images are assured in situations prone to camera shake and image blurring. So, whether you are shooting outdoors at dusk or inside without a flash, camera shake is detected and effectively canceled. Photographers will find it quick and easy to review and compare photos for printing with Canon’s Image Inspection Tool. And, because Image Inspection is now linked with Advanced Face Detection technology, they can save considerable time while reviewing, because the main subject is automatically detected and enlarged, eliminating the need to zoom and scroll manually, while at the same time making it simple to determine if facial expressions are pleasing before moving on to the next photo.
“The PowerShot G9 digital camera brings our highest levels of performance and usability to the G-series,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “By combining RAW Mode with our other key technologies in this camera, we’re providing a high-performing and affordable option to advanced photo enthusiasts who want the creative power of a Digital SLR in a smaller body form.”
The PowerShot G9 digital camera comes equipped with 23 shooting modes, allowing for a myriad of different photo preferences and conditions including Automatic, Manual, Shutter-speed-Priority, Aperture-Priority, and two Custom modes as well as special scene modes such as Portrait, Landscape, Night Scene, Sports, Indoor, Beach and Snow, offering users Digital SLR-like capability in a compact digital camera. The PowerShot G9 also features Canon’s powerful DIGIC III Image Processor, delivering superior image quality, ultra-responsive performance, extended battery life and advanced Face Detection technology, so users can be confident that the face they want, is the face that they capture. And, with a new large, three-inch PureColor LCD II screen and easy-to-access ISO and manual mode dials, customized shooting, reviewing and menu adjustments are especially convenient. The PowerShot G9 digital camera is also compatible with optional high-quality Canon wide-angle, telephoto and macro supplementary lenses, as well as EOS Speedlite flashes and a waterproof case rated to a depth of 40 meters/130 feet, giving photographers more robust photographic capabilities that are in line with professional and expensive SLRs.
True to Canon’s industry leadership position, the PowerShot G9 digital camera gives consumers interested in the ease of a compact camera many of the technological advancements that are the result of Canon’s 70-year heritage as an imaging innovator, differentiating it from competitive products.
New Canon PowerShot Product Lines’ Standard Advanced Technologies
DIGIC III
The "brain" of this new PowerShot camera is DIGIC III, the gold standard on all new Canon digital cameras. The DIGIC III image processor accounts for the camera's higher performance levels, including faster start-up, faster autofocus and quicker shutter response times that leave long-lag competitors in the dust. The DIGIC III chip design improves image quality and offers more efficient power consumption, resulting in extended battery life under typical shooting conditions.
ADVANCED FACE DETECTION
With Canon’s new Genuine Face Detection technology, the camera can detect, lock-on and track up to nine forward-looking human faces in a scene. The Face Detection algorithm automatically prioritizes and selects faces and not simply the closest object (based on Canon’s Intelligent Scene Analysis/iSAPS technology). It will then optimize the focus, exposure and flash to ensure the best possible results. Using Canon’s Face Detection, photographers can keep up to nine faces in focus at any one time no matter where they are within the image. The PowerShot G9 camera also introduces an exclusive new function called Face Select and Track. With this feature, when multiple faces are detected, photographers can select any individual face they want the camera to specifically track and be a primary focus. This feature is ideal for many shooting situations such as birthday parties or graduation ceremonies, where many people are present, but the photographer is primarily interested in just one of them. Working in concert with Face Detection, the G9’s “Red-Eye Correction” feature helps to detect and correct red-eye during playback mode. Images can be corrected automatically or manually while viewing photos on the LCD screen. All in all, Canon’s new Face Detection Technology makes for even easier picture-taking moments, helping users ensure in-focus smiles, and assisting in the elimination of over-exposed faces.
OPTICAL IMAGE STABILIZATION (OIS)
The extended zoom range of the PowerShot G9 camera makes optical image stabilization (OIS) essential. Canon's lens shift OIS provides an effective antidote to camera shake, particularly at longer zoom lengths or during long exposures when even the slightest hand-held shake is magnified to picture-blurring proportions. Superior to electronic image stabilization systems that simply use software to mask movement, OIS actually shifts the lens proportionately to compensate for unwanted motion, making it easier to snap great images. The OIS found in Canon PowerShot digital cameras is based on technology developed for Canon’s renowned high-end professional SLR cameras.
The steady effectiveness is further enhanced when paired with the new "Auto ISO Shift" feature which, at the touch of a button, can automatically increase the ISO speed setting as required to maintain fast shutter speeds when shooting in low light conditions without a flash.
PRINTING MADE EASY
All Canon PowerShot digital cameras work seamlessly with Canon’s compact photo printers to deliver stunning high-quality borderless prints. Consumers simply connect their PowerShot digital camera to a Canon compact photo printer, press the Print/Share button, and moments later a brilliant, borderless 4” x 6” print begins to emerge; it’s that simple. Canon’s compact photo printers are PictBridge compatible, so they work with PictBridge enabled digital cameras to provide users with excellent image quality and ease-of-use, especially when paired with a Canon digital camera.
HIGH-CAPACITY MEMORY CARD CAPABILITY
As an added convenience, Canon PowerShot digital cameras also accommodate MultiMedia MMC memory cards, as well as standard SD memory cards and the new, high-capacity SDHC memory cards. This way, consumers do not have to carry around multiple memory cards in order to be able to continue to save those special moments during extended vacations or high-photo-taking adventures. Canon PowerShot owners can travel in sleek style.
Powerful Software
The PowerShot G9 is bundled with the latest versions of Canon’s powerful digital imaging software, including ZoomBrowser EX 6.0 and ImageBrowser 6.0 for easy downloading, viewing and printing. RAW Image Task software is also supplied to facilitate high-quality processing of the PowerShot G9’s new RAW images.
In stores in October, the PowerShot G9 camera kit includes a lithium-ion rechargeable battery and battery charger, a 32MB MMC plus memory card, a USB interface cable, an AV cable, a neck strap, and Canon’s software suite at an estimated selling price of $499.99*.
ELPH ELEGANCE REIGNS SUPREME: CANON U.S.A. INTRODUCES TWO NEW DIGITAL ELPH CAMERAS THAT ARE THE EPITOME OF SUBSTANCE WITH STYLE, BACKED BY A PLETHORA OF POWERFUL FEATURES
Canon U.S.A., Inc. introduced two new compact PowerShot Digital ELPH Cameras – the top-of-the line 12.1-megapixel PowerShot SD950 IS Digital ELPH and the status-setting 8.0-megapixel resolution PowerShot SD870 IS Digital ELPH. Both cameras still have the alluring charm and color that keep them ahead of the aesthetic curve, but now they are also loaded with advanced features and functions, making them perfect for the trend-setting techie. For the consumer attending a sunny backyard soiree, a relaxing respite getaway or an electrifying night on the town, these two Digital ELPH cameras continue to hold court as the perfect combination of beauty and brains. Canon’s PowerShot Digital ELPH cameras verify the adage that you can never be too (feature) rich or too stylishly thin.
The PowerShot SD950 IS Digital ELPH and SD870 IS Digital ELPH cameras build on Canon’s original, iconic box and circle design while maintaining their own identity. The PowerShot SD950 IS Digital ELPH camera is sophisticated, sensual and strikingly elegant, while the PowerShot SD870 IS Digital ELPH camera is sleek, sassy and serves as a fashion statement. Both Digital ELPHs are lightweight and compact, allowing them to fit unobtrusively into a small purse or shirt-pocket, and be whipped out easily to capture a memorable moment.
“Don’t be fooled by their stunning good looks,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “The PowerShot SD950 IS Digital ELPH and SD870 IS Digital ELPH cameras are filled with top-performing features that deliver extraordinary results.”
The PowerShot SD950 IS Digital ELPH Camera is designed for the sophisticated point-and-shoot user looking for top-level functionality in a compact, elegant package. This camera continues the ELPH tradition with its full-body titanium good looks, featuring sinuous curves and advanced design, while standing on its own with optimal performance. The PowerShot SD950 IS Digital ELPH camera is equipped with upgraded features such as 12.1-megapixel resolution, 3.7x optical zoom with optical image stabilizer (OIS) for steady shooting and a next-generation version of Canon’s Genuine Face Detection technology. This pure titanium powerhouse has a DIGIC III image processor, red-eye correction, an optical viewfinder and a 2.5-inch PureColor LCD screen with scratch-resistant and anti-reflection coating for easy viewing at any angle. All of this packs a powerful punch, but takes it easy on the pocketbook at an estimated selling price of $449.99*.
The PowerShot SD870 IS Digital ELPH Camera is ideal for style-conscious photo enthusiasts with impeccable taste who want their substance to keep pace with their style. The PowerShot SD870 IS Digital ELPH camera is built on a foundation consisting of one-part Canon technology – 8.0-megapixel resolution, 3.8x wide-angle optical zoom with optical image stabilization and a DIGIC III processor with Advanced Face Detection Technology– and one-part fashion accessory – with its smooth curves, sleek mode dial and the option of a black or silver lens ring that’s sure to complement any taste or style. This sassy shooter’s wide-angle zoom lens makes it a snap to capture large group shots at a favorite hang-out, the wide expanse of a sandy beach on a vacation or the throngs of people at a red-carpet event. The extra-large three-inch PureColor LCD screen with scratch-resistant and anti-reflection coating also makes it easy to view and review these great shots. All this great photo-creating fun is available for an estimated selling price of $399.99*.
New Canon PowerShot Digital Camera Lines’ Shared Technological Advancements
DIGIC III
The "brain" of these new PowerShot cameras is DIGIC III, the gold standard on all new Canon digital cameras. The DIGIC III image processor accounts for the camera's higher performance levels, including faster start-up, faster autofocus and quicker shutter response times that leave long-lag competitors in the dust. The DIGIC III chip design improves image quality and offers more efficient power consumption, resulting in extended battery life under typical shooting conditions.
ADVANCED FACE DETECTION
With Canon’s new Genuine Face Detection technology, the camera can detect up to nine forward-looking human faces in a scene. The Face Detection algorithm automatically prioritizes and selects faces and not simply the closest object (based on Canon’s Intelligent Scene Analysis/iSAPS technology). It will then optimize the focus, exposure and flash to ensure the best possible results. Using Canon’s Face Detection, photographers can keep up to nine faces in focus at any one time no matter where they are within the image. Working in concert with Face Detection, the “Red-Eye Correction” feature helps to detect and correct red-eye during playback mode. Images can be corrected manually while viewing photos on the LCD screen. Canon’s new Face Detection Technology makes for even easier picture-taking moments, helping users ensure in-focus smiles, and assist in the elimination of over-exposed faces.
OPTICAL IMAGE STABILIZATION
The extended zoom range of the camera makes optical image stabilization (OIS) essential. Canon's lens shift OIS provides an effective antidote to camera shake, particularly at longer zoom lengths or during long exposures when even the slightest hand-held shake is magnified to picture blurring proportions. Superior to electronic image stabilization systems that simply use software to mask movement, OIS actually shifts the lens proportionately to compensate for unwanted motion, making it easier to snap great images. The OIS found in Canon PowerShot digital cameras is based on technology developed for Canon’s renowned high-end professional EOS SLR cameras.
The steady effectiveness is further enhanced when paired with the new "Auto ISO Shift" feature which, at the touch of a button, can automatically increase the ISO speed setting as required to maintain fast shutter speeds when shooting in low-light conditions without a flash.
PRINTING MADE EASY
All Canon PowerShot digital cameras work seamlessly with Canon’s compact photo printers to deliver stunning high-quality borderless prints. Consumers simply connect their PowerShot digital camera to a Canon compact photo printer, press the Print/Share button, and moments later a brilliant, borderless 4” x 6” print begins to emerge; it’s that simple. Canon’s compact photo printers are PictBridge compatible, so they work with PictBridge enabled digital cameras to provide users with excellent image quality and ease-of-use, especially when paired with a Canon digital camera.
HIGH-CAPACITY MEMORY CARD CAPABILITY
As an added convenience, Canon PowerShot digital cameras also accommodate MultiMedia MMC and MMC+ memory cards, as well as standard SD memory cards and the new, high-capacity SDHC memory cards. This way, consumers do not have to carry around multiple memory cards in order to be able to continue to save those special moments during extended vacations or high-photo-taking adventures. Canon PowerShot owners can travel in sleek style.
The PowerShot SD950 IS Digital ELPH and SD870 IS Digital ELPH Cameras are scheduled to be available in stores in September. Both new cameras kits provide everything a photographer needs to start enjoying these wonderful products as soon as they are purchased, including a rechargeable battery pack, battery charger, 32MB MMC memory card, and software as well as USB interface cable, AV interface cables and wrist strap.
CANON U.S.A.’S NEW FEATURE-RICH POWERSHOT A-SERIES DIGITAL CAMERAS HELP USERS UNLEASH THE PHOTOGRAPHER WITHIN, WHILE ALSO APPEALING TO SAVVY SHOPPERS
Canon U.S.A., Inc. announced two new PowerShot A-Series digital cameras, including one with the highest resolution in the series to-date – the show-stopping 12.1-megapixel PowerShot A650 IS digital camera – and the powerful 8.0-megapixel PowerShot A720 IS digital camera. These new cameras continue the promise of the PowerShot A-Series by delivering superior image quality at a great price.
Both cameras maintain many of the features of this ultra-successful line, with improvements to better meet the needs of users who want a solid and smart point-and-shoot with user-friendly manual capabilities. So, whether it’s an experienced enthusiast looking for a full feature-set and lots of imaging benefits, or a casual, or even first-time user looking for an easy-to-master point-and-shoot, the Canon PowerShot A650 IS and A720 IS digital cameras will more than satisfy. These cameras, with a comfortable shape and design that features a grip for a natural fit and stable handling, are great for outdoor enthusiasts needing to capture that special moment when they reach the top of the mountain or trek through the rainforest.
“By enhancing the PowerShot A650 IS and A720 IS digital cameras with advanced, yet user-friendly feature-sets, at a reduced price point, the A-series will continue to stand-out from the competition,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.
The PowerShot A650 IS digital camera is designed for photo enthusiasts who demand superior image quality, and are looking for a versatile camera with exceptional creative control. The PowerShot A650 IS Digital Camera has breathtaking 12.1-megapixel resolution and a generous 6x optical zoom with optical image stabilization (OIS) that ensures steady shooting every time. A variety of enhanced controls, such as 21 shooting modes including Kids & Pets, Manual, Aperture-Priority and Shutter-Priority, among others, will also give users a lot of freedom to make the camera adapt to their specific needs. All of this power is easily navigated via the intuitive mode dial, easily viewed via the 2.5-inch Vari-Angle LCD and just as easily handled, via the ergonomic grip. With these targeted features, users can spend more time actually taking photos, rather than trying to figure out how to take them.
The PowerShot A720 IS digital camera is designed to make capturing and preserving memories fast, fun and easy for Moms and Dads on-the-go with their busy, growing families. The upgraded 8.0-megapixel resolution and Canon’s Optical Image Stabilization technology ensure that images are sharp and clear in almost every situation – even those prone to image blur caused by camera shake. The PowerShot A720 IS camera is also capable of recording high-quality VGA movies, making it perfect for capturing memories in motion. The new camera has a wide array of creative shooting modes, a simple control layout for super-easy operability and an ergonomically correct grip to ensure a comfortable fit.
Both of the new A-series cameras are also built for fun in the sun and sea. Snap the PowerShot A650 IS into Waterproof Case WP-DC18 or the PowerShot A720 IS into Waterproof Case WP-DC 16 and they become both weatherproof and waterproof at depths up to 130 feet, making them great accessories for the beach, water-park or a scuba trip. Both cameras are part of Canon’s “A-Team” (powered by AA batteries), so powering up will be quick and easy.
Setting them apart from competitive models, the PowerShot A650 IS digital camera and the PowerShot A720 IS digital camera give consumers interested in the ease of a point-and-shoot camera many of the technological advancements that are the result of Canon’s 70-year heritage as an imaging innovator.
New Canon PowerShot Digital Camera Lines’ Shared Technological Advancements
DIGIC III
The "brain" of these new PowerShot cameras is DIGIC III, the gold standard on all new Canon digital cameras. The DIGIC III image processor accounts for the camera's higher performance levels, including faster start-up, faster autofocus and quicker shutter response times that leave long-lag competitors in the dust. The DIGIC III chip design improves image quality and offers more efficient power consumption, resulting in extended battery life under typical shooting conditions.
ADVANCED FACE DETECTION
With Canon’s new Genuine Face Detection technology, the camera can detect up to nine forward-looking human faces in a scene. The Face Detection algorithm automatically prioritizes and selects faces and not simply the closet object (based on Canon’s Intelligent Scene Analysis/iSAPS technology). It will then optimize the focus, exposure and flash to ensure the best possible results. Using Canon’s Face Detection, photographers can keep up to nine faces in focus at any one time no matter where they are within the image. Working in concert with Face Detection, the “Red-Eye Correction” feature helps to detect and correct red-eye during playback mode. Images can be corrected automatically or manually while viewing photos on the LCD screen. Canon’s new Face Detection Technology makes for even easier picture-taking moments, helping users ensure in-focus smiles, and assist in the elimination of over-exposed faces.
OPTICAL IMAGE STABILIZATION
The extended zoom range of these cameras makes optical image stabilization (OIS) essential. Canon's lens shift OIS provides an effective antidote to camera shake, particularly at longer zoom lengths or during long exposures when even the slightest hand-held shake is magnified to picture-blurring proportions. Superior to electronic image stabilization systems that simply use software to mask movement, OIS actually shifts the lens proportionately to compensate for unwanted motion, making it easier to snap great images. The OIS found in Canon PowerShot digital cameras is based on technology developed for Canon’s renowned high-end professional EOS SLR cameras.
The steady effectiveness is further enhanced when paired with the new "Auto ISO Shift" feature which, at the touch of a button, can automatically increase the ISO speed setting as required to maintain fast shutter speeds when shooting in low-light conditions without a flash.
PRINTING MADE EASY
All Canon PowerShot digital cameras work seamlessly with Canon’s compact photo printers to deliver stunning high-quality borderless prints. Consumers simply connect their PowerShot digital camera to a Canon compact photo printer, press the Print/Share button, and moments later a brilliant, borderless 4” x 6” print begins to emerge; it’s that simple. Canon’s compact photo printers are PictBridge compatible, so they work with PictBridge enabled digital cameras to provide users with excellent image quality and ease-of-use, especially when paired with a Canon digital camera.
HIGH-CAPACITY MEMORY CARD CAPABILITY
As an added convenience, Canon PowerShot digital cameras also accommodate MultiMedia MMC memory cards, as well as standard SD memory cards and the new, high-capacity SDHC memory cards. This way, consumers do not have to carry around multiple memory cards in order to be able to continue to save those special moments during extended vacations or high-photo-taking adventures. Canon PowerShot owners can travel in sleek style.
The estimated selling prices of the PowerShot A650 IS digital camera and the PowerShot A720 IS digital camera models are $399.99* and $249.99*, respectively. Both models are scheduled to be available in stores in September. The Canon PowerShot A650 IS camera kit includes four AA batteries, 32MB SD memory card, USB interface cable, AV cable, wrist strap and Canon’s software suite. The Canon PowerShot A720 IS camera kit includes two AA batteries, 16MB SD memory card, USB interface cable, AV cable, wrist strap and Canon’s software suite.
CANON U.S.A. EXPANDS ITS AWARD-WINNING PHOTO ALL-IN-ONE PRINTER LINE WITH THREE NEW MODELS
Canon U.S.A., Inc. has combined breakthrough printing, scanning and copying technologies with quality, speed and ease-of-use features, putting them all into sleek and sophisticated packages to deliver three new photo All-in-One (AIO) printers – the Canon PIXMA MP970, MP610 and MP520 Photo All-in-One Printers.
These quality rich features have been designed in the most elegant packages to fit into modern home or office decors, while even saving space in a dorm room. New and returning Canon printing, scanning and copy technologies provide users with a home photo lab that produces outstanding image quality, while also being easy to use.
Auto Image Fix, Advanced Copy Technology, Easy-Scroll Wheel, Quick Start, and two-way paper feeding are just some of the new and existing technologies incorporated into the three Canon AIO photo printers, helping to increase output quality while making the printers easier to use. Aimed at photo enthusiasts and hobbyists, as well as families printing pictures and homework assignments, the PIXMA MP970, MP610 and MP520 Photo AIO Printers will join Canon’s single function printers and office AIO printers to deliver exceptional, long-lasting images.
“Our objectives are to provide high-quality printers with technology and features that will help consumers get the most from their printing experiences,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “Built on exclusive Canon technology, these printers will make great additions to anyone’s personal photo lab, as well as delivering the quality output demanded by home office users.”
CANON PIXMA MP970 PHOTO ALL-IN-ONE PRINTER
The flagship model in the line, the PIXMA MP970 Photo AIO Printer has a maximum 9600 x 2400 color dots-per-inch resolution <http://vocuspr.vocus.com/VocusPr30/XR/SupportFilesEdit.aspx?SupportFileID=65&ReturnURL=&AdminSection=SupportFiles+&SupportFileTableID=37&HTMLTemplateLoad=true#_edn1>1 with seven individual ink tanks for premium quality and long lasting prints (prints can last up to 100 years in an archival quality album)2. Its bright, high-definition 3.5-inch TFT screen combined with the Easy-Scroll Wheel interface help to assure consumers a user-friendly and engaging experience with each project. With double-sided printing as a standard feature and Ethernet network capability built-in, the MP970 Photo All-in-One is a truly versatile printing powerhouse.
Waiting a long time for start-up will be a thing of the past thanks to the Canon Quick Start feature that allows the user to start using the AIO in a matter of seconds. Now users can press the power button and watch their printer start up almost immediately, without a long delay between pressing the power button and actually seeing the user interface on the screen. These latest PIXMA models make sure that the entire photo printing process, from editing to printing, is easier with Auto Image Fix, a feature that automatically analyzes and categorizes the scenes in photographs and optimizes each individual scene in accordance with the scene type, such as Portrait, Scenery, Snapshot, etc. In these latest models, Auto Image Fix works directly from a connected digital camera or through compatible memory cards <http://vocuspr.vocus.com/VocusPr30/XR/SupportFilesEdit.aspx?SupportFileID=65&ReturnURL=&AdminSection=SupportFiles+&SupportFileTableID=37&HTMLTemplateLoad=true#_edn2>3 , which translates into a seamless process for the user without even connecting to a computer.
The MP970 scanning feature, with its built-in Film Adapter Unit, has an extremely high 4800 x 9600 dpi optical resolution allowing users to scan old slides, negatives and prints to add to their digital library. Imagine a high-quality scanner that requires virtually no warm-up time for the light source. The PIXMA MP970 Photo AIO will be the first Canon AIO to adopt a White LED as its light source, which means a user looking to scan a shoebox full of prints or even a quick office document will not need to endure the long wait often associated with a traditional scanner warming up. <http://vocuspr.vocus.com/VocusPr30/XR/SupportFilesEdit.aspx?SupportFileID=65&ReturnURL=&AdminSection=SupportFiles+&SupportFileTableID=37&HTMLTemplateLoad=true#_edn3>4
The MP970 copy function features new, easy-to-use Advanced Copy Technology. Now many of the most common copy adjustments can be made right from the AIO. This copy technology allows users to easily erase the frame created around a small scan, trim any desired area on the original to be copied, and even white-out an unwanted area of the original before copying it– all right from the control panel. The estimated selling price for the PIXMA MP970 Photo AIO printer is $299.99.5
CANON PIXMA MP610 PHOTO ALL-IN-ONE PRINTER
The MP610 AIO Photo Printer delivers high-quality photo prints by using up to 9600 x 2400 color dpi resolution <http://vocuspr.vocus.com/VocusPr30/XR/SupportFilesEdit.aspx?SupportFileID=65&ReturnURL=&AdminSection=SupportFiles+&SupportFileTableID=37&HTMLTemplateLoad=true#_edn4>1 and five individual ink tanks for long-lasting beautiful prints (prints can last up-to 100 years in an archival quality album) <http://vocuspr.vocus.com/VocusPr30/XR/SupportFilesEdit.aspx?SupportFileID=65&ReturnURL=&AdminSection=SupportFiles+&SupportFileTableID=37&HTMLTemplateLoad=true#_edn5>2 . The 2.5-inch TFT high definition screen displays images from a digital camera’s memory card in the built-in card reader <http://vocuspr.vocus.com/VocusPr30/XR/SupportFilesEdit.aspx?SupportFileID=65&ReturnURL=&AdminSection=SupportFiles+&SupportFileTableID=37&HTMLTemplateLoad=true#_edn6>3 and it has a wide viewing angle so you do not need to be right in front of the printer. The elegantly designed PIXMA MP610 Photo AIO Printer blazes through a 4-inch x 6-inch photo lab quality borderless print at a speed of approximately 21 seconds6. With Auto Image Fix, Quick Start, Duplex printing, and Advanced Copy Technology also built in, the MP610 Photo All-in-One brings a new level of convenience and quality to photo printing at this price point. The PIXMA MP610 Photo AIO will be available at an estimated selling price of $199.99.5
CANON PIXMA MP520 PHOTO ALL-IN-ONE PHOTO PRINTER
Aimed at the back-to-school market, the PIXMA MP520 Photo AIO Printer includes many of the same technology and ease-of-use features that the MP970 and MP610 have mastered. Ease-of-use features like Easy-Scroll Wheel and dual paper paths and technology such as Auto Image Fix will be big hits with this segment because the quality remains exceptional, while still being very user friendly. Color resolution is a maximum of 4800 x 1200 color dpi7 and four individual ink tanks also help keep this printer in the value category for any college student or parent. The estimated selling price of the PIXMA MP520 Photo AIO printer is $149.99.5
Advanced Easy-Scroll Wheel
The Easy-Scroll Wheel user interface will be very familiar to consumers who have popular portable digital music players, helping them quickly understand the operations that this wheel controls, including editing, copying, printing and scanning options. What’s more, Canon has improved the “HOME” and “NAVI” buttons on these devices’ operational panels. When consumers push the NAVI button, it not only displays the machine’s on-screen guide, but it even navigates the user to the function they desire. The HOME button allows users to return to the main menu, regardless of where they are in the sub-menus, assuring users that home is always just a click away. By improving the Easy-Scroll Wheel, HOME and NAVI buttons, Canon has been able to simplify the printing process, and reduce the number of total buttons by approximately half, making operation much easier.
ChromaLife100 System
The PIXMA MP970, MP610, and MP520 Photo All-In-One printers employ the Canon ChromaLife100 system, including FINE print head technology, for long-lasting photo prints. When using select genuine Canon photo papers and inks, prints can resist fading for up to 100 years when stored in an archival quality photo album. The 100-year-lifespan rivals that of many traditional film-based photos, long considered by consumers to be the benchmark for image permanence. Prints produced on Canon Photo Paper Pro with ChromaLife100 have up to a ten-year gas fastness when exposed to open air. ChromaLife100 prints, when created using Canon Photo Paper Pro or Photo Paper Plus Glossy, have up to a 30-year light fastness when displayed under glass.2
Creative Park/Easy-PhotoPrint EX
More than ever, consumers are diving into digital scrapbooking, photo albums, calendars and crafting projects. Canon’s Creative Park Web site at www.canon.com/c-park offers 3-D paper craft projects, scrapbooking templates, novel greeting cards, educational materials, and the opportunity to learn more about digital photography. Easy-PhotoPrint EX photo printing software is included with all three printers and makes printing multiple size prints on a variety of Canon papers a snap. Other features such as cropping, increasing saturation and correcting red eye are also included to allow the user to make corrections to images without having to use additional software. With the newly updated Easy-LayoutPrint application, consumers can even produce beautiful photo calendars, albums, and stickers, with little to no hassle.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. The Company is listed as one of Fortune's Most Admired Companies in America and is on the 2006 BusinessWeek list of "Top 100 Brands.” Its parent company, Canon Inc. (NYSE:CAJ), is a top patent holder of technology, ranking third overall in the U.S. in 2006†, with global revenues of $34.9 billion. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting <http://www.usa.canon.com/pressroom>www.usa.canon.com/pressroom .
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Specifications are subject to change without notice.
1 Resolution may vary based on printer driver settings. Color ink droplets can be placed with a horizontal pitch of 1/9600 inch at minimum.
2 Based on accelerated testing by Canon under controlled temperature, humidity, and gas conditions. For the 100-year figure, Canon simulated storage in an album with plastic sleeves. For the 30-year lightfastness figure, Canon simulated display of a photo in a glass frame in an indoor location without direct sunlight or other high-intensity light. The 10-year gas fastness figure is based on a testing ratio of gases typical to an indoor air composition (O3: NOx:SOx=3:19:1) with 100 times concentration in order to accelerate color fading. Canon cannot guarantee the longevity of prints; results may vary depending on printed image, drying time, display/storage conditions and environmental factors. See <http://www.consumer.usa.canon.com/ChromaLife100>www.consumer.usa.canon.com/ChromaLife100 for additional details.
3 Compatible memory cards include CompactFlash, Microdrive , Memory Stick, Memory Stick Pro, SD Card and Multimedia card, xD-Picture Card, Memory Stick Duo, Memory Stick PRO Duo and MiniSD cards require an additional adaptor, which must be purchased separately. SDHC Card, RS-MMC, and microSD Card are also supported.
4 The time required for the light source to reach sufficient operating temperature. Film scanning excluded.
5 Pricing subject to change at any time. Actual prices are determined by individual dealers and may vary.
6 Photo print speeds are based on the default mode driver setting using photo test pattern(s) and select Canon Photo Paper. Print speed measured as soon as first page begins to feed into printer and will vary depending on system configuration, interface, software, document complexity, print mode, types of paper used and page coverage. See <http://www.usa.canon.com/printspeed>www.usa.canon.com/printspeed for additional information.
7 Resolutions may vary based on printer driver settings. Color ink droplets can be placed with a horizontal pitch of 1/4800 inch at minimum.
HIGHER QUALITY WEB VIDEO -- With High-Definition Viral Video In An All-Star Video Showdown
Web video fans have a new reason to celebrate - Canon U.S.A., Inc. has announced an exclusive alliance with Web video’s elite to create high-quality content for the world’s viewing pleasure. Well-known viral video personalities such as Barats & Bereta, Ricky “Lazy Dork” Stern, Gary “Numa Numa” Brolsma, Ben “Obama Girl” Relles, Chad Vader’s Matt Sloan & Aaron Yonda and Glenn “lonelygirl15/OpAphid” Rubenstein were brought together and split into two teams to compete in a viral video showdown. Their mission was to create a never before seen viral video that answered Canon’s challenge “if the internet were to shutdown next week, what would your last video be?”
Viewers can vote for their favorite videos at web site www.usa.canon.com/videobattle .
Using Canon’s HG10 AVCHD Hard Disk Drive camcorder, each team had only three days to shoot and edit their video. The teams, named Team Wolf and Amazing Falcons, took two different approaches to accomplish their tasks; shooting in different locations in and around New York City.
“Web videos are the core element of a new renaissance of self expression,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “So many videos online are shot in a lower resolution, Canon is excited to help capture new and interesting video with high-definition technology and support creative expression that today’s Web users demand.”
Saving time and resources, Canon’s HG10 AVCHD Hard Disk Drive camcorder records footage directly onto a 40 GB internal hard disk drive, which allows users to capture up to 15 hours of video without having to use a mini-DV tape or DVD. Additionally, the HG10 AVCHD HDD camcorders high-definition recording capabilities introduced an unusually sharp look to the web videos.
“Looking at the quality of the video we shot, it’s hard to believe that it was straight off the camcorder. Usually I have to use expensive video effects to achieve a similar look and feel,” stated Glenn Rubenstein. Also created was a “making of” video, shot by the Canon XH A1 HD camcorder, which documents the creative process and development of the videos; two “team” videos, which highlight the creative product of the all-star teams; and the contest “trailer” video, which was featured as today’s YouTube.com video of the day.
Canon has also launched an aggressive banner advertising campaign and grass roots marketing effort to drive traffic to it’s microsite, www.usa.canon.com/videobattle .
Viewers are encouraged to vote for their favorite superstar-team video through November 15, 2007 at the microsite. Winners will be announced on November 16, 2007.
The Battle concept and campaign was developed and produced by Canon’s advertising agency, Dentsu America. The agency tapped into the web video community and recruited some of the most viewed online creators to participate. As online videos are the most progressive use of the video medium today, the agency realized that the connection between Canon and the web video community was a natural one.
CANON U.S.A. CELEBRATES 10th ANNIVERSARY OF XL SERIES CAMCORDERS
Canon U.S.A., Inc. celebrates the 10th Anniversary of its XL series line of camcorders, which currently consists of the XL H1 and XL2 camcorders. Throughout the past ten years, Canon’s XL series has played an integral role in faciltating affordable independent film-making and has provided professional videographers, whether in the studio or in the field, with the technology to help make their creative visions a reality.
Canon’s philosophy of offering technology and features that provide increased creative control, flexibility and capability, in both High-Definition and Standard Definition formats, has played a significant role in the success of the XL camcorder series. Designed for demanding creative videographers who want to meet their production challenges and goals, the XL camcorder series offers professionals, not only exceptional image quality but creative control as well, through its architecture and feature sets.
“The XL series was born out of Canon’s heritage as an imaging leader, and since 1997 has provided cutting-edge optics, technology and advanced features in a camcorder that is ideal for professional videographers,” said Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A. “Canon’s tradition of imaging innovation and providing users best-in-class products remains strong and we look forward to continuing to break new ground in the video industry."
As part of the special celebration of the XL series 10th anniversary, Canon has announced a special promotion. Customers who purchase a new XL H1 Camcorder kit between October 23 – December 31, 2007 will receive (via mail-in rebate) a free Focus FS-C Portable DTE Recorder (60GB)*. The Focus FS-C Portable DTE Recorder is valued at $1,399** and helps video professionals to excel in the field by bringing Direct To Edit® recording technology to their Canon DV or HDV-based camcorder.
The Focus FS-C Portable DTE Recorder is light-weight (roughly one pound and 1.5 inches) and easily interfaces with a Canon DV or HDV camcorder using a single FireWire cable that passes audio, video, timecode and control information, allowing users to simultaneously record to disk and tape in HDV or DV mode.
For more information on the Focus FS-C visit www.focusenhancements.com/solutions/catalog.asp?id=171
The Canon XL H1 and XL2 camcorders are currently available, at suggested selling prices of $8,999 and $3,999**, respectively. These Canon camcorders can meet the needs of a variety of production challenges, including work in a television studio, shooting television commercials, documentary film-making and corporate video or events.
About Canon U.S.A., Inc.
Canon U.S.A., Inc. delivers consumer, business-to-business, and industrial imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranking third overall in the U.S. in 2006†, with global revenues of $34.9 billion, is listed as one of Fortune's Most Admired Companies in America and is on the 2007 BusinessWeek list of "Top 100 Brands."
* Offer valid for residents of the 50 United States, the District of Columbia and Puerto Rico only. Consumers must submit proof of purchase made between dates listed above, and postmark claim form by January 21, 2008. See rebate claim form, available at authorized Canon U.S.A. Digital Video Dealers and at www.canondv.com for full details and restrictions.
** Prices and availability subject to change. Actual price determined by individual dealers and may vary.
Canon's Two New Pixma Inkjet Photo Printers Offer Style and Quality
High quality, ease of use and stylish design continue to be the cornerstones of the Canon PIXMA Photo Printer line-up, and the newest entries deliver on that strong reputation. The new PIXMA iP3300 and PIXMA iP1800 Photo Printers offer high-end features and new stylish designs while at an estimated selling price of $79.99 and $49.991, respectively. These prices put these printers into the very important value category while their sleek new designs set them head and shoulders above the competition.
"Consumers want to get the most for their money and we are introducing the iP3300 and iP1800 printers for just that reason, to deliver a high level of photo print quality at an affordable price," said Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc. "These printers combine Canon's ability to produce high-quality photos and documents, with a new stylish design, that together make for a winning combination for the consumer."
Both printers feature Canon FINE (Full-Photolithography Inkjet Nozzle Engineering) print head technology. Delivering microscopic ink droplets as small as 2 picoliters, at up to 4800x1200 dpi color resolution2, it is obvious that these printers do not sacrifice quality for their value price points.
The PIXMA iP3300 Photo Printer
Featuring a clean, elegant, yet modern design, the PIXMA iP3300 Photo Printer offers consumers a stylish addition to the home, and a functional device to print photos, documents and more. The iP3300 Photo Printer utilizes Canon's individual ink tank system and FINE print head technology that enables ink droplets to fire as small as 2 picoliters while delivering fast, borderless, photo lab quality photos up to 8.5 x 11 - inch. This printer offers consumers high-end functionality at a value price point, such as selectable dual paper paths, and a PictBridge port for printing from select digital cameras and camcorders. The iP3300 Photo Printer has received the Certified for Windows Vista logo, indicating that it has met Microsoft's rigorous new standards for performance and functionality with Windows Vista.
The PIXMA iP1800 Photo Printer
With an attractive design and a price point to match, the sweeping lines and glossy black finish of this desktop dynamo are a welcome departure from the boring beige box typically found in the value class of printer products. Canon brings high-end features into this category with blazing speeds and microscopic ink droplets being placed as small as 2 picoliters. The PIXMA iP1800 Photo Printer can deliver photo-lab quality borderless 4x6 - inch photos in approximately 70 seconds.3 Unlike some leading competitors, the iP1800 Photo Printer will be a $49 printer capable of printing borderless photos from wallet size straight through letter size without purchasing any optional accessories. As an attractive addition to the home office or a student's desktop, printing from 1,472 nozzles helps to ensure speedy printing of documents, presentations and web pages at up to 20 pages/minute (ppm) for monochrome, and up to 16 ppm for color. 3
With only two FINE ink cartridges for consumers to concern themselves with, ink management is fast and easy. Included with the iP1800 Photo Printer is a pigment-based black ink cartridge, allowing for improved text printing without relying on a composite black, plus increased highlighter stability on plain paper.
To help meet the demands of any family printing at home, Canon is introducing a new line of ink cartridges to be used with the PIXMA iP1800 Photo Printer. The new PG-30 (pigment black ink cartridge) and CL-31 (tri-color ink cartridge) will offer consumers a new low cost option when purchasing ink. The new PG-30 and CL-31 ink cartridges will retail for an estimated selling price of $15.99 and $19.99 respectively.1
The iP1800 has received the Certified for Windows Vista logo, indicating that it has met Microsoft's rigorous new standards for performance and functionality with Windows Vista.
ChromaLife100 System
The PIXMA iP3300 and iP1800 Photo Printers use the Canon ChromaLife100 system to produce prints on select genuine Canon photo papers that resist fading for up to 100 years4 when stored in an archival quality photo album. The 100-year-lifespan rivals that of many traditional film based photos, long considered by consumers to be the benchmark for image permanence.
Unlike some competitors that only test for ozone degradation, Canon has tested the ChromaLife100 system against three types of gases to simulate realistic conditions - ozone, nitrogen oxide and sulfur oxide. Prints produced on Canon Photo Paper Pro with the other elements of the ChromaLife100 system had an up to ten-year gas fastness4 when exposed to open air. ChromaLife100 prints also had up to 30-year light fastness4 when displayed under glass.
Compatible with Windows Vista
The newest Canon PIXMA printers address different styles and needs, and are now compatible with most computer operating systems, including Windows Vista. As a Premier Launch Partner of the Windows Vista operating system, Canon ensured that the latest Canon PIXMA photo printers work directly in tandem with Microsoft's operating system, without any extra downloads or upgrades. Both printers still offer full compatibility with other operating systems. The iP3300 Photo Printer will also be compatible with such as Windows 98/Me/2000/XP, Windows Millennium Edition, Windows 98 and Mac OSX v10.2.8, while the iP1800 Photo Printer will function with Windows 2000/XP and Mac OSX v10.2.8 operating systems.
Canon Creative Park
Looking to extend creativity beyond just photos and documents? Consumers can now try Canon's Creative Park Web site at www.canon.com/c-park. The site offers free 3-D paper craft projects, scrapbooking templates and embellishments, novel greeting cards, educational materials and the opportunity to learn more about digital photography.
Canon's New Pixma iP90v Photo Printer
What's smaller than a breadbox, lighter than most laptops, and fits easily in most carry-on bags? It's none other than the new portable PIXMA iP90v Photo Printer. The PIXMA iP90v Photo Printer delivers high print quality, speed, and innovative features that are a necessity for today's mobile business professional and home consumer. Building on the success of the PIXMA iP90 Photo Printer, the PIXMA iP90v Photo Printer will continue to offer a broad range of compatible features such as wireless printing and even a new software program called Easy-LayoutPrint.
With a sleek and stylish body that is small enough to be transported in many of today's laptop bags or remain stationary in the comfort of the home office, the PIXMA iP90v Photo Printer will be available for an estimated selling price of $249.99.1
"As the workforce regularly increases its number of traveling and home-based occupations, Canon will continue to provide users with products that offer quality, speed and versatility wrapped into innovative designs," said Yuichi Ishizuka, senior vice president and general manager of the Consumer Imaging Group at Canon U.S.A., Inc. "In particular, our track record with mobile printers is second to none and will continue to grow with the introduction of the PIXMA iP90v Photo Printer."
Additional features of the PIXMA iP90v Photo Printer include Canon's exclusive FINE high-performance print head. FINE technology "Full-photolithography Inkjet Nozzle Engineering" helps ensure sub-micron level precision during the manufacturing process. The PIXMA iP90v Photo Printer has a FINE print head with 1,088 total nozzles – the most of any printer in its class – which allows for high-speed printing over wide areas in a single pass. With a maximum color resolution of 4800 x 1200 dpi2 and droplets as small as 2 picoliters, the PIXMA iP90v Photo Printer produces exceptional photographic results with smooth gradations, accurate skin tones and rich, vibrant colors.
The PIXMA iP90v Photo Printer delivers versatility by providing quality output in color and black and white business documents, charts and graphs, as well as stunning photo quality in 4x6 - inches, 5x7 - inches, and 8.5x11 - inches borderless photo prints. Print jobs will be completed in a hurry with speeds up to 16 pages-per-minute (ppm) in black and up to 12 ppm in color. Borderless, photo-lab quality 4" x 6" photos from the computer, print in approximately 81 seconds.3
From the boardroom to the back nine, business doesn't always happen where ink tanks are available, Canon's Use Composite Black Mode will allow the user to switch the printer to composite black for printing of text and other professional looking documents when the standard black ink tank has run out. Composite black is created by mixing cyan, magenta and yellow inks together, which can provide the critical ink needed if the black tank runs dry at an inopportune moment.
The printer's PictBridge port allows users of all levels the option to print high-quality photographs without a computer. This is an ideal solution for real estate professionals who are now able to let clients take home images of a prospective house, or help insurance investigators document claims faster and more efficiently. Consumers also have the option to print wirelessly from select Bluetooth enabled cellular phones and computers with the optional user installable Bluetooth Unit (BU-10)4, which will have an estimated selling price of $79.991. The PIXMA iP90v Photo Printer also includes a built-in IrDA port (IrDA version 1.1)5
Users have the option to purchase a Portable Kit (LK-51B), which includes a Lithium Ion battery with an approximate 450 page life per two-hour charge, along with the battery housing that connects the battery to the printer, for a suggested list price of $99.991 (extra Lithium Ion battery inserts are available for a suggested list price of $89.991). An optional Cradle Kit (CK-51B) that includes the Lithium Ion battery, the battery holder and a charging cradle for the printer is also available, and has an estimated selling price of $139.991. Mobile professionals on the go will especially benefit from the optional Automobile Power Unit (PU-100U). Users who frequently work from their car can use the Automobile Power Unit to power their PIXMA iP90v Photo Printer directly through a car power socket to help ensure that they can print almost anywhere. The Automobile Power Unit will have an estimated selling price of $89.991.
The PIXMA iP90v Photo Printer includes Easy-PhotoPrint software (for Windows or Mac), which allows consumers to print photos quickly using simple menu choices to locate digital images, pick paper size and type, choose the layout and print. Also included in the box for Windows OS users, and available for free downloading for Mac OS users, is the Easy-LayoutPrint software, which offers enhanced capabilities including calendar, album, sticker and layout printing.
As one of Microsoft's Premier Launch Partners, Canon ensured the PIXMA iP90v Photo Printer is fully compatible with the new Windows Vista operating system6, while remaining compatible with other earlier versions of Windows (Windows XP, Windows 2000, Windows Millennium Edition and Windows 98) and Mac platforms (Mac OS X v 10.2.1 to 10.3.x.).
CANON U.S.A. INTRODUCES NEW STYLISH COMPACT PHOTO PRINTER
PIXMA mini320 Photo Printer Brings 5”x 7” Printing Capabilities
to the Canon Compact Line-up
Canon U.S.A., Inc. has announced an addition to its high-quality compact photo printer line-up – the PIXMA mini320 Compact Photo Printer. This compact photo printer will allow consumers to bring to life those